Ethnicity - Hotel Babylon

Mise en scene

• Uniforms
• Surroundings from the hotel to the staff area
• Hoover
• Food
• Jobs
• Counting (not being sure of his name)
• Black higher class members of staff are shown being forgetful

Editing

• Quick movement between shots to show what is happening everywere
• Quick movements to show the tension rise
• Cut aways to show who Ibraham is and how Jackie is talking about

Sound

• Dialogue, immagrants had a lot less dioalgue then the white members of staff
• Crescendo  hen the police are getting toward Ibraham
• Quicker, louder music when she realises Iraham is missing
• Use of none diagetic music showed the class of the hotel
• Key in the door, create tensionHoover, foley sound

Camera Angles

• Pull Focus when he sees the immagration policecome out of the lift

The mise en scene  within this clip expressed the different in ethnicity within the clip strongly, for example the uniforms the people within the clip are wearing. It shows the immagrants wearnig plain outifites which give them the appearence of being cleaners, or matance people within the hotel, rather then having a higher class job which the white/caucasian people have, which is once again expressed using more brightly coloured uniforms (such as purple which expresses wealth and class) and expensive appearing suits creating a binary opposition between the toout the clip, showing at the beginning of the clip, the hotel lobby which has within it expensive furniture,

Section A review

Common errors

• takenotes properly
• Lack of terminology (protaganist/antagonist/werisimiltude/realism etc)
• Waffling
• too long opening paragraphs
• Did not stae if the representation was stereotypical
• Not enough spesific examples
• to much discussion baout how how immigratants are treated in society (not needed)
• Arguments weren't strong enough, use Marco 9audience, genre, narrative and representation)
• No mention of Binary opposition, Todorov's narrative theory
• Jump cuts

Problems with our Section B essay

• Lack of terminology
• Using examples from outdates essays
• Referencing examples
• Needed to talk about audience and insitutions
• Hardware AND content
• Own opinion
• Lack of specific examples from case study

Hardware

• Positive and negative
• Advances in technology (Iphones, Smartphone, Tablet more accessable) Web 2.0 synergies and convergence
• Software - specific examples from each insitiution
• Fanzines (fan magazines made in compition for larger magazines)
• How they have responded to changing consumer/consumption habits
• Rise in compition from Twitter and Facebook and how they respond to these
• Institutions can find out easier about audience due to newer technology (web 2.0)
• Globalization (able to talk to people from all over the world from the relationship link)
• Quote "exponential times" (Wesch)

Content

• Specific examples for convergence (How do NME and MH create prosumers) UGC
• Multiplatform (being able to consume on different levels (TV, Radio, Magazine etc)
• Synergy (different companies coming together to help e.g. Facebook, awards show)
• What awards have they won?
• Powerful audience
• Future

NME Figures


Metal Hammer

• Future PLC today  have operations in the UK, US and Australia creating over 180 special-interest publications
• Future named top digital publisher with two wins at AOP Awards 2011
• Our online advertising growth in the UK – some 44% – more than compensated for the continued decline in demand for print advertising (Steve Spring)
• Overall advertising revenues grew year-on-year, with online’s proportion up from 22% to 31% (Stevie Spring)

Section A of the exam

Structure notes on each micro concept (editing, Mise en scene, sound, camera angles)



SPLIT YOUR PAPER INTO 3!

Micro Element          ⇒       Technique used          ⇒        Example          ⇒         Explain/meaning

Key Terms (Todorov)

Disequilibrium

The period of instability and insecurity in the film's narrative

Equilibrium 

A state of peace and calm, whicoften exsists at the begninning of a film's narrative.

Enigma

The question or mystery that is posed within the film's narrative

Iconography

The objects within a film that are used to envoke particular meanings

 ------------------------------------------------------------------------------------------------------------

      Tv Drama's are based on realism (veridimilitude - the construction of a believeable world)

Editing

• jumpy between shots, quick shots of people around the room (glances), shot - reverse - shot, 180 degree rule

Sound

Mise en Scene

Camera angles

Audience Demographics

Audience Demographics:


A) - High Ranking Professionals; Lawyers,Doctors,etc
Bankers weekly, expensive cars, financial magazines

B) - Middle colass professionals; middle managers in business, teachers
The Telegraph, perfumes, Car magazines, OK magazine
C1) - Office workers; junior managers, office clerks, bank clerks, nurses, etc
The guardian, Fake designer, low end-high street

C2) - Skilled manual workers; Carpenters, electricians,etc
Power tools weekly, sports, vans/trucks

D) - Semi-skilled and unskilled manual workers; drivers post sorters, labourers
The sun, Everyday necessities, wont buy what they don't need

E) - People subsisting on state benefits; the unemployed, pensioners, etc
Music, fashion magazines , top shop.

Opening and closing of my essay

OPENING:
Media as a whole has substantially changed over the recent years with the creation of web 2.0 giving viewers of opportunity to have a say in what is presented online. This change has affected the music magazine business creating websites such as NME.com and metalhammer.com where there magazine information can be presented for the public to see. This change in digital technology has created good and bad opportunities for the magazine business overall giving them a way of aiding there consumers’ needs in more than just the original paper copies of magazines and giving them the opportunity to show views information that could not be put onto paper (videos, galleries etc.) “Technology is shifting power away from the editor’s, the publishers, the establishment, the media elite, now it’s the people who are taking control” - Murdock.

 CLOSING:
It’s difficult to give a straight answer as to if the magazine business has a steady future, however in my opinion I believe there is still business for the hard copies of magazines, and I believe the business will weaken however it will always be there for consumer demand. Every magazine has an audience for it, of which a high percentage will still want hard copies for practically, collection reasons, preference or anything else. The magazine business is a massive business which has been going successfully for a long time and the loss of it would not only create a massive change within everyday life(could cause the fall of a lot of companies e.g. W H Smiths, newsagents etc.) but it’s also a loss of traditional form of reading and entertainment.

Future of Music Magazines Powerpoint Flumperdoodle

Presentation1

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