Definitions

Web 1.0

Was the first version of the Internet- a one way communication, from the sender to the receiver.

Web 2.0

What we know the Internet to be now - a two way communication between the sender and receiver

Prosumer 

Combination of consumer and producter (NME & Metal Hammer)

Technological Convergance

New technology coming together (Radio online)

Media Convergance

Online community with allows people to share stories, videos etc

Synergy

When companies come together to produce something that couldn't produce on there own e.g. NME Radio, Magazine, TV channal, Sponsers, Tweets, Facebook updates etc

Viral Marketing

A marketing technique aiming at reproduction "word of mouth", usually on the internet and through exsisting social networks.

UGC

Content that has been generated by the user/customer

USP

Unique selling point, making it different to other magazines. 

POD

 Point of difference

UPB

Unique Percieved Benifit - what the consumer believes they will get from the product

Proliferation

A rapid increase in the number of a certain type of product

Multi platform Series

story told over a range of media, magazine, radio, videos, podcasts

Vertical Intergration

Absorption of serveral firms into a single firm