Opening and closing of my essay

OPENING:
Media as a whole has substantially changed over the recent years with the creation of web 2.0 giving viewers of opportunity to have a say in what is presented online. This change has affected the music magazine business creating websites such as NME.com and metalhammer.com where there magazine information can be presented for the public to see. This change in digital technology has created good and bad opportunities for the magazine business overall giving them a way of aiding there consumers’ needs in more than just the original paper copies of magazines and giving them the opportunity to show views information that could not be put onto paper (videos, galleries etc.) “Technology is shifting power away from the editor’s, the publishers, the establishment, the media elite, now it’s the people who are taking control” - Murdock.

 CLOSING:
It’s difficult to give a straight answer as to if the magazine business has a steady future, however in my opinion I believe there is still business for the hard copies of magazines, and I believe the business will weaken however it will always be there for consumer demand. Every magazine has an audience for it, of which a high percentage will still want hard copies for practically, collection reasons, preference or anything else. The magazine business is a massive business which has been going successfully for a long time and the loss of it would not only create a massive change within everyday life(could cause the fall of a lot of companies e.g. W H Smiths, newsagents etc.) but it’s also a loss of traditional form of reading and entertainment.