Problems with our Section B essay

• Lack of terminology
• Using examples from outdates essays
• Referencing examples
• Needed to talk about audience and insitutions
• Hardware AND content
• Own opinion
• Lack of specific examples from case study

Hardware

• Positive and negative
• Advances in technology (Iphones, Smartphone, Tablet more accessable) Web 2.0 synergies and convergence
• Software - specific examples from each insitiution
• Fanzines (fan magazines made in compition for larger magazines)
• How they have responded to changing consumer/consumption habits
• Rise in compition from Twitter and Facebook and how they respond to these
• Institutions can find out easier about audience due to newer technology (web 2.0)
• Globalization (able to talk to people from all over the world from the relationship link)
• Quote "exponential times" (Wesch)

Content

• Specific examples for convergence (How do NME and MH create prosumers) UGC
• Multiplatform (being able to consume on different levels (TV, Radio, Magazine etc)
• Synergy (different companies coming together to help e.g. Facebook, awards show)
• What awards have they won?
• Powerful audience
• Future

NME Figures


Metal Hammer

• Future PLC today  have operations in the UK, US and Australia creating over 180 special-interest publications
• Future named top digital publisher with two wins at AOP Awards 2011
• Our online advertising growth in the UK – some 44% – more than compensated for the continued decline in demand for print advertising (Steve Spring)
• Overall advertising revenues grew year-on-year, with online’s proportion up from 22% to 31% (Stevie Spring)